![]() ![]() ![]() This ad could be improved simply by talking about what these features actually mean for potential buyers. Getting the copy right here will help strengthen your headline and give buyers further information to see if the listing is a good fit for them. This is your chance to share a bit more about the property and add any extra selling points. In fact, the headline is so important, we’ve written an entire section on it for this piece. If your headline doesn’t do its job, the rest of your listing will go unseen. It’s usually the determining factor between them choosing to click through on your ad or skipping past it completely. This is the first thing potential buyers will see when they come across your ad. ![]() There are two main elements that make up a real estate ad: 1. Ads are a great way to reach people who might otherwise miss your online listings or skip past them if they’re simply scrolling through aggregate sites. Real estate ads targets people who are actively searching for a new home and show up at the top of their feeds on social media or in search engines. How to write real estate ads that capture and convert Learning how to create compelling real estate copy-and how to use copywriting tools that can help flatten the learning curve-will increase the chances of your properties getting seen and getting viewings. Doesn’t incorporate words that are geared towards sales.Doesn’t tell a story or create a narrative.Doesn’t ignite the imagination and paint a picture of a property.Includes boring text and vague sentences that don’t really tell a potential buyer much at all.States the features of a house in a dry list.If you read a lot of real estate copy, you start to notice that a lot of it follows a similar pattern. Buyers need reassurance that they’re making the right decision, which takes a lot more than listing out the square footage of a property and its location. Buying a home is an emotional decision (and a big one). It might sound simple: surely, real estate copywriting just involves listing all the amazing features of a house - that’s what people want to know, right? Yes, but this is only a part of it. Learning copywriting skills can be hugely beneficial for real estate agents to know how to speak to homeowners and buyers in a way that resonates with them and drives sales and commissions. ![]() It includes headlines, ad copy, an agent bio, your About Us page, and property descriptions, all of which have the potential to pique the interest of a buyer or turn them off. Real estate copywriting is essentially any writing involved in selling properties. Good real estate copywriting will elevate your listings above the rest and give your properties the personality they need to sell. When a buyer is scrolling through endless listings, it’s easy for them to burn out especially if those listings all start to sound the same. Words can make a huge difference to your property listing copy, taking potential homes from average to amazing. This is where real estate copywriting comes into play. But with so much competition, it’s hard to make your properties stand out. As a realtor, you want a slice of the action. 6.5 million homes were sold in the US in 2020 and that figure is set to increase to 7.1 million this year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |